The official video of the Lyme Treatment Foundation’s “Lyme Disease Is Real” campaign is now playing in the heart of New York City’s Times Square. It’s estimated that up to 400,000 people pass through that spot every single day.

Visible at 1500 Broadway until July 31, this billboard puts Lyme awareness in front of one of the busiest, most iconic intersections in the world.

Lyme disease is real. Treatment saves lives.

See the video below.

The Lyme Treatment Foundation is a nonprofit organization that provides financial grants to help Lyme disease patients access medical treatment.